Birch

Birch is an earthy off-white boasting an array of subtle undertones for tranquil elegance. This calming shade provides a versatile backdrop for any space, evoking a sense of natural harmony.

Why Choose Alchemy by FusionTM? 

• Unparalleled creative freedom for both beginners and advanced painters
• Easy and forgiving application
• A flat, chalk-style finish that’s both timeless and elegant
• Flexibility to seal and protect your way
• Backed by 35 years of paint innovation and craftsmanship
• Premium pigments

BLENDED PERFECTION

Alchemy offers FusionTM’s high-performance resin for exceptional durability, Milk Paint’s rich pigmentation and natural adhesion for effortless application, and the flat finish of a classic chalk-style paint—all in one easy-to-use formula.

Whether you are picking up a brush for the first time, or are an advanced furniture painter,  Alchemy is your creative partner. From the moment you dip your brush, you become the alchemist of your own design.

FINISH IT YOUR WAY

Compared to other chalk-style paints, this unique formulation means stronger durability, deeper colour, and a smooth, forgiving application that requires no topcoat for most pieces.

If you’re painting a high-traffic surface or wanting to increase the sheen, a topcoat is always recommended.

Want to enhance the look? Add a tinted wax for depth, or a glaze for dimension - the choice is yours. Whether you leave it raw and flat or enhance it with a finish, Alchemy adapts to your vision, making every piece uniquely yours.